Everest Poker, the new felt sponsor of the WSOP, has many reasons to be cheerful as the main tournament closes and the build up to Novmeber's final table begins.
The biggest European challenge ever at WSOP. Mission accomplished.
Everest Poker is famous for offering real online players the chance to taste live poker for the first time and this year's WSOP was no different. With its enormous European player base, Everest Poker wanted to mount the biggest and strongest European challenge ever at the WSOP. Recent figures from WSOP have shown that the increase in the number of players and the record prize pool is largely due to the increase of players from outside the USA. Last year 87 countries were represented at the WSOP, this year that figures rose to 118.
Everest Poker's Team of everyday players a real match for the pros:
Everest Poker brought 59 players to Las Vegas. Five players, all their first visit to the WSOP, cashed, three of them hitting the money in the Main Event.
Voitto Rintalla, our rock star from Finland &, and recent addition to Team Everest, made the final table of Event 39 and took $57,000 back to Scandinavia.
Daan Slutter, from Enschede in Holland, managed to cash TWICE making the last 600 of the 6,800 entrants for the Main Event and taking home $31,000.
Wooka Kim, from Japan, also made the money at the Main Event coming 530th and winning $25,000.
However, the star of the Everest Poker players was Sylvain Couer (which means 'heart' in French) who made it all the way to 140th in his first ever live tournament.
The Everest Poker Lounge: "This is about as sleek and classy as you can get" – Casino City Times
The ever popular Everest Poker Lounge, which was free to all European players, included Nintendo Wii's, foosball, and free parties and poker lessons was called "as sleek and classy as it get's" by international casino portal Casino City Times.
The Everest Poker Lounge saw over 2,000 European players and fans stop by over the two weeks of the WSOP. Rocio van Neirop, European PR Manager and host of the lounge commented: "The atmosphere was just brilliant – it become a real hub for players and fans to make new friends. We were very open and welcomed anybody who had made the trip over to join us and threw a free party for 500 guests on July 4th as well as a huge crowd for the final of Euro 2008 between Germany & Spain."
The felt branding & final table delay: Great for brand awareness
The Everest Poker logo appeared on every single table at the WSOP and also on the inner rung of the TV table for all events. Furthermore the final table is now to be broadcast in November giving added leverage to the Everest brand at a very important time of year as Chief Marketing Officer, Jennifer Joyce, explains: "The final table delay will not only help create a great sense of anticipation but also enhance our profile in the final quarter of the year which is obviously a time when European players are much more active compared to the summer months."
WSOP & Everest Poker Summary:
As a first year of a multi year deal the Everest Poker executive are delighted with the results but are always looking to improve the Everest Poker experience and are keen to hear the views of any players on how their WSOP experience could be bettered.
However, the performance of the Everest Poker players – all of whom are genuine online players not sponsored professionals – has been nothing short of amazing especially given their lack of experience in a live environment.
Equally, the visibility of the brand and the added bonus of the delayed final table make Everest Poker's first year at WSOP a massive success.
Source: Everest Poker Blog
